Stockholm, Sweden

Luxury holidays in Sweden

Sweden Design-led cities, crystalline lakes, red-painted cottages and snowy northern landscapes

Sweden with True Travel

The quiet confidence of Sweden

Stockholm is always a good place to start in Sweden. Spread across a maze of islands and waterways, the capital brings together colourful old-town streets, elegant palaces and a distinctly cool design, food and café scene. From here, head west to Gothenburg, a laid-back coastal city known for its independent boutiques, excellent seafood and creative spirit, before escaping into the countryside. Dalarna’s pine forests, glassy lakes and red-painted cottages offer a glimpse of traditional Swedish life, while further north, Swedish Lapland feels a world away. Stay in design-led hotels and charming cabins beside frozen rivers, heading out by husky through snow-dusted forests before returning to watch the Northern Lights dance overhead.

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Stockholm Buns, Sweden

Specialist Tip

Embrace the Swedish ritual of fika, taking time each day to slow down over coffee and a cinnamon bun. It is a simple habit that reflects the country’s relaxed approach to life and work.

Alice Peden, Europe Travel Designer

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Sweden With Us

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Journeys we love

Luxury Sweden holidays

Each of our journeys starts from a conversation. Every detail, from the route to the hotels, is built and rebuilt around you until it fits. To provide you a taste of what True Travel can create, our team of global destination specialists have created a selection of suggested journeys, from our recent travels. Get in touch to start planning your next adventure.

Sweden

Sweden: Stockholm, Arctic Wilderness & Northern Lights

Discover Stockholm’s historic streets and waterways to the forests and frozen lakes of Swedish Lapland on this 10 day journey which reveals two very different sides of Sweden. Begin in…
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EXPLORE SWEDEN

Places in Sweden

Stockholm Our Favourite Places Stockholm Stockholm needs only a weekend to reveal the famously relaxed Swedish approach to life, even though it is the country's capital. Built across fourteen islands and sitting at the edge of a vast archipelago of tens of thousands of islets, the city is never more than a short walk from the water, whichever direction you head in. Ferries double as public transport here, which makes island-hopping for lunch an entirely normal way to spend an afternoon.

HOW WE TRAVEL DIFFERENTLY

True Experiences in Sweden

Explore a selection of our hand-picked experiences our Travel Designers can build into your holiday, from staying a night in the renowned Ice Hotel to the once-in-a-lifetime chance of seeing the dance of the Northern lights.

Northern Lights, Sweden

Sweden

See the Northern Lights

Experience the Northern Lights in Sweden, heading away from artificial light with local experts for the best chance of seeing the aurora dance across the Arctic sky.
Ice Hotel Experience, Sweden

Sweden

Ice hotel experience

Spend a night at Sweden’s famous Icehotel, sleeping in a room sculpted from snow and ice. Discover the constantly changing artworks, enjoy a drink in the ice bar and experience the unique atmosphere of staying in one of Scandinavia’s most distinctive hotels.
Reindeer Sleigh Ride, Finland

Sweden

Reindeer sleigh ride and Sami encounter

Travel through the Arctic wilderness by reindeer sleigh before meeting local Sámi herders and learning about their traditions. Hear how reindeer herding has shaped Sámi culture and life in northern Finland while enjoying a peaceful journey through the snowy landscape.
Arctic Circle Winter Activities, Sweden

Sweden

Winter activities in the Arctic Circle

Spend a day in Sweden’s Arctic Circle combining classic winter activities such as snowmobiling, dog sledding and time in the snowy wilderness. With local guides, discover the landscape at speed and at a slower pace before warming up with traditional Arctic hospitality.

Sweden Accommodation

A Taste of Where We Stay

Sometimes the place you stay is an experience in its own right. A luxury design-led treehouse surrounded by wilderness or a 1900s townhouse in Stockholm can become one of the defining moments of a journey. We know the properties that offer this kind of experience, as well as the hotels and lodges that simply get everything right. Discover our hand-picked luxury accommodation in Sweden.

Ett Hem

Three early-1900s townhouses in Stockholm's Lärkstaden form Ett Hem, designed by Ilse Crawford with no front desk, no keycards and barely a boundary between guest and host. Wander freely between its library, conservatory and gardens, or take a seat at the kitchen table while the chef cooks dinner to your taste rather than a set menu, no written options needed. Rooms come with a home honesty bar and a fireplace lit for your return.

Aurora Safari Camp

On the banks of the Råne River in Swedish Lapland, Aurora Safari Camp sleeps guests in canvas tipi cabins or glass-roofed igloos built for watching the aurora from bed. Days bring husky sledding, snowmobiling and ice fishing across the frozen valley, or canoeing and cycling once the snow melts. Evenings gather around the fire before returning to a heated cabin, the northern lights visible without ever leaving the pillow.

Arctic Retreat

Hidden among the forests of Swedish Lapland, Arctic Retreat is the sort of place that makes switching off feel effortless. Stay in beautifully designed cabins surrounded by wilderness, with floor-to-ceiling windows bringing the landscape in. Days are spent exploring by husky, snowmobile or snowshoe, before returning to a private sauna and dinner by the fire. Remote, intimate and deeply luxurious, it’s a chance to experience the Arctic at its most peaceful.

True Travel Journal

Read all about it

From finding the right guide to unlocking hidden doors along Rome’s cobbled streets, to knowing which room offers a front-row view of Patagonia’s mountains at first light, or where to find Kyoto’s best counter seat, our journals are filled with the kind of insight that comes from years of travelling, planning and exploring.

Explore destination guides, travel news and stories from our specialists’ travels around the world, from new hotels and destinations to the experiences worth seeking out. Discover fresh ideas and insider knowledge to inspire your next trip.

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What our guests say

From the travel and transfers to the lodging, it was the most magical and perfect trip that we will remember for the rest of our lives. The hotels were beautiful and luxurious, with the most amazing staff. Every day was 10/10, and the trip was so well balanced with adventure and relaxation.

Amy, UK

It was one of the best trips I've ever done, and 95% of that was down to True Travel and their team. The organisation was perfect, as was each destination and guide. I hope I can travel again with them soon.

Fatima, Spain

True Travel arranged all our internal flights and transport, which ran like clockwork. Each accommodation was lovely, as was being able to explore Ecuador's varied regions and amazing people, culture and animals. As usual, True Travel delivered a seamless trip.

Jane, UK

My sister and I spent 12 days in Cambodia, planned by True Travel. Everything went perfectly. We stayed in four different amazing locations, had wonderful guides and drivers, and did so many different activities. The team at True Travel were really easy to deal with and great at communicating.

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Best trip ever. This trip was awesome. We were treated like royalty. We were taken care of from beginning to end. We saw everything we expected and then some. The accommodations were fabulous. I could go on forever, but just to say everything was planned to perfection to the finest detail. I hope to use them again and will recommend True Travel to everyone. A trip we'll never forget.

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Quick Answers

Common Questions

  • What currency is used in Sweden?

    The Swedish Krona (SEK) is the currency, and Sweden, like several of its Nordic neighbours, sits outside the Eurozone. Sweden is also one of the most cashless societies in the world, to the point that some smaller shops and cafés no longer accept cash at all, so a card is genuinely more reliable here than currency of any kind.

  • What language is spoken in Sweden?

    Swedish is the national language, and English is spoken with near-universal fluency across the country, including in rural areas well outside Stockholm. This makes Sweden one of the more linguistically effortless Nordic destinations for English-speaking visitors.

  • What time zone is Sweden in?

    Sweden operates on Central European Time (CET, UTC+1) in winter and Central European Summer Time (CEST, UTC+2) in summer, aligning with most of mainland Europe. This is worth checking specifically against a UK departure, since the clocks don’t always match through the changeover periods each spring and autumn.

  • Can I drink the tap water in Sweden?

    Yes, tap water throughout Sweden is safe to drink and consistently high quality nationwide, drawn largely from clean lake and groundwater sources. This holds true from central Stockholm to remote areas of Swedish Lapland, so bottled water is entirely a matter of preference.

  • Should I carry cash or are cards widely accepted?

    Cards, including contactless and mobile payment via apps like Swish, are so thoroughly embedded in Sweden that carrying cash has become genuinely unnecessary for almost any transaction. Some venues actively decline cash altogether, which is worth knowing so you’re not caught relying on it as a backup.

  • Is tipping expected in Sweden?

    No, tipping isn’t part of Swedish service culture, with fair wages already built into standard pricing across restaurants and tours. Rounding up a bill for exceptional service is a genuine, appreciated bonus rather than an expectation anyone assumes.

  • What plug sockets are used in Sweden?

    Sweden uses Type C and Type F sockets, the standard European two-pin design, running at 230V. This is a widely recognised shape covered by virtually any universal travel adapter.

  • What is Allemansrätten, and does it affect where I can walk or camp?

    Allemansrätten, Sweden’s constitutionally protected “right to roam,” grants everyone the legal right to walk, cycle, forage for berries and mushrooms, and camp for a night or two on most land, regardless of who owns it, provided you respect privacy and leave no trace. This surprises visitors used to more restricted access laws elsewhere, and it’s worth understanding as a genuine cultural value rather than simply a legal technicality.

  • What is "fika," and is it really as important as people say?

    Fika, a dedicated coffee and pastry break taken seriously as social ritual rather than a quick caffeine stop, genuinely is as embedded in daily Swedish life as its reputation suggests, often built into workplace schedules as a matter of course. Building unhurried time for at least one proper fika into a Stockholm day gives a more authentic sense of local rhythm than treating coffee as something grabbed on the move.

  • Could my trip coincide with Midsummer, and how does that affect travel plans?

    Midsummer, held on the Friday closest to the summer solstice, is one of Sweden’s most significant holidays, and many shops, restaurants and even some tourist attractions close as much of the country heads to the countryside to celebrate. If your trip falls over this weekend, checking opening hours with your specialist in advance avoids arriving to find central Stockholm considerably quieter than expected.

  • Where do I buy wine or spirits, given supermarkets don't sell them?

    Wine and spirits over a certain strength are sold exclusively through Systembolaget, Sweden’s state-run alcohol monopoly, which requires ID showing you’re at least 20 years old and keeps notably restricted hours, often closing early on Saturdays and staying shut entirely on Sundays. Planning ahead if you want wine for a self-catered evening is worth doing, since picking some up on a Sunday simply isn’t an option.

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