Specialist Tip
Embrace the Swedish ritual of fika, taking time each day to slow down over coffee and a cinnamon bun. It is a simple habit that reflects the country’s relaxed approach to life and work.
Luxury holidays in Sweden
Sweden with True Travel
Stockholm is always a good place to start in Sweden. Spread across a maze of islands and waterways, the capital brings together colourful old-town streets, elegant palaces and a distinctly cool design, food and café scene. From here, head west to Gothenburg, a laid-back coastal city known for its independent boutiques, excellent seafood and creative spirit, before escaping into the countryside. Dalarna’s pine forests, glassy lakes and red-painted cottages offer a glimpse of traditional Swedish life, while further north, Swedish Lapland feels a world away. Stay in design-led hotels and charming cabins beside frozen rivers, heading out by husky through snow-dusted forests before returning to watch the Northern Lights dance overhead.
Start planning your tailor-made holiday to Sweden or speak to a specialist 0203 930 3998
Specialist Tip
Embrace the Swedish ritual of fika, taking time each day to slow down over coffee and a cinnamon bun. It is a simple habit that reflects the country’s relaxed approach to life and work.
Where we’ve been
Map Filters
Explore the region
Journeys we love
Each of our journeys starts from a conversation. Every detail, from the route to the hotels, is built and rebuilt around you until it fits. To provide you a taste of what True Travel can create, our team of global destination specialists have created a selection of suggested journeys, from our recent travels. Get in touch to start planning your next adventure.
EXPLORE SWEDEN
Our Favourite Places
Stockholm
Stockholm needs only a weekend to reveal the famously relaxed Swedish approach to life, even though it is the country's capital. Built across fourteen islands and sitting at the edge of a vast archipelago of tens of thousands of islets, the city is never more than a short walk from the water, whichever direction you head in. Ferries double as public transport here, which makes island-hopping for lunch an entirely normal way to spend an afternoon.
HOW WE TRAVEL DIFFERENTLY
Explore a selection of our hand-picked experiences our Travel Designers can build into your holiday, from staying a night in the renowned Ice Hotel to the once-in-a-lifetime chance of seeing the dance of the Northern lights.
Sweden
Sweden
Sweden
Sweden
True Travel Journal
From finding the right guide to unlocking hidden doors along Rome’s cobbled streets, to knowing which room offers a front-row view of Patagonia’s mountains at first light, or where to find Kyoto’s best counter seat, our journals are filled with the kind of insight that comes from years of travelling, planning and exploring.
Explore destination guides, travel news and stories from our specialists’ travels around the world, from new hotels and destinations to the experiences worth seeking out. Discover fresh ideas and insider knowledge to inspire your next trip.
Quick Answers
The Swedish Krona (SEK) is the currency, and Sweden, like several of its Nordic neighbours, sits outside the Eurozone. Sweden is also one of the most cashless societies in the world, to the point that some smaller shops and cafés no longer accept cash at all, so a card is genuinely more reliable here than currency of any kind.
Swedish is the national language, and English is spoken with near-universal fluency across the country, including in rural areas well outside Stockholm. This makes Sweden one of the more linguistically effortless Nordic destinations for English-speaking visitors.
Sweden operates on Central European Time (CET, UTC+1) in winter and Central European Summer Time (CEST, UTC+2) in summer, aligning with most of mainland Europe. This is worth checking specifically against a UK departure, since the clocks don’t always match through the changeover periods each spring and autumn.
Yes, tap water throughout Sweden is safe to drink and consistently high quality nationwide, drawn largely from clean lake and groundwater sources. This holds true from central Stockholm to remote areas of Swedish Lapland, so bottled water is entirely a matter of preference.
Cards, including contactless and mobile payment via apps like Swish, are so thoroughly embedded in Sweden that carrying cash has become genuinely unnecessary for almost any transaction. Some venues actively decline cash altogether, which is worth knowing so you’re not caught relying on it as a backup.
No, tipping isn’t part of Swedish service culture, with fair wages already built into standard pricing across restaurants and tours. Rounding up a bill for exceptional service is a genuine, appreciated bonus rather than an expectation anyone assumes.
Sweden uses Type C and Type F sockets, the standard European two-pin design, running at 230V. This is a widely recognised shape covered by virtually any universal travel adapter.
Allemansrätten, Sweden’s constitutionally protected “right to roam,” grants everyone the legal right to walk, cycle, forage for berries and mushrooms, and camp for a night or two on most land, regardless of who owns it, provided you respect privacy and leave no trace. This surprises visitors used to more restricted access laws elsewhere, and it’s worth understanding as a genuine cultural value rather than simply a legal technicality.
Fika, a dedicated coffee and pastry break taken seriously as social ritual rather than a quick caffeine stop, genuinely is as embedded in daily Swedish life as its reputation suggests, often built into workplace schedules as a matter of course. Building unhurried time for at least one proper fika into a Stockholm day gives a more authentic sense of local rhythm than treating coffee as something grabbed on the move.
Midsummer, held on the Friday closest to the summer solstice, is one of Sweden’s most significant holidays, and many shops, restaurants and even some tourist attractions close as much of the country heads to the countryside to celebrate. If your trip falls over this weekend, checking opening hours with your specialist in advance avoids arriving to find central Stockholm considerably quieter than expected.
Wine and spirits over a certain strength are sold exclusively through Systembolaget, Sweden’s state-run alcohol monopoly, which requires ID showing you’re at least 20 years old and keeps notably restricted hours, often closing early on Saturdays and staying shut entirely on Sundays. Planning ahead if you want wine for a self-catered evening is worth doing, since picking some up on a Sunday simply isn’t an option.
Fill out our trip finder form and find inspiration for your perfect holiday
Trip FinderWhy choose True Travel
Every destination, expertly understood
We only recommend what we know
Truly bespoke, never off-the-shelf
Every itinerary is built around your pace and interests
One specialist, start to finish
The same person from first call to flight home
Trusted for over 13 years
B Corp certified, ATOL protected, Award-winning
Map Filters
Explore everywhere we go
Guided Discovery
Select as many as you like. We'll use your choices to surface ideas from across the world.
Ideas selected for you
·